While most Canadians think they are good drivers, their habits behind the wheel might indicate otherwise. A new belairdirect survey by Leger Research shows the majority of Canadians (95%) think they are good drivers, but surprisingly 93% have admitted to engaging in at least one bad habit behind the wheel.
Many Canadians have engaged in risky or distracting behaviour while driving, including eating and drinking, using a cellphone, applying make-up and even being romantic or intimate. But, the good news is that they are willing to change – for the right incentive.
Canadians identified what they believe to be the top three riskiest behaviours of drivers on the road, including:
The majority of drivers (79%) would be willing to give up at least one bad driving habit if they knew a monetary incentive was offered. Habits drivers are most willing to give up involve limiting their cellphone use, including:
Some activities that drivers were less enthusiastic to give up included changing the radio station or volume, turning to talk to another passenger, or sipping a beverage while driving. The study also found that nearly one out of 10 (9%) drivers were not willing to give up anything even if a monetary incentive was involved.
Upholding our Canadian reputation as being nice and good natured, it’s not surprising that 54% of us like to sing while driving and 96% of us would not steal another driver’s parking spot, or speed up to stop someone from passing us (91%).
Other survey findings:
belairdirect ‘Good Driver’ campaign
In conjunction with the release of the survey results, belairdirect is celebrating good drivers with its latest national advertising campaign (August 14 to October 22). The brand’s trusted knight with a crowd of supporters including cheerleaders, call out good drivers on the road – letting them know they could be eligible to save up to 25% on their car insurance premiums. Campaign credits: belairdirect, Sid Lee, Mile Inn, Married to Giants, Red Lab and Wingman, Audio Z, PHD Montreal.
About the Survey
On behalf of belairdirect, Leger Research conducted a web survey from July 24 to July 27, 2017, among a representative sample of 1,551 French or English-speaking Canadians, 18 years of age or older. Using data from Statistics Canada, results were weighted according to gender, age, region, mother tongue, education and presence of minor children in the household in order to ensure a representative sample of the entire population under review.